Hi there,
I’m MI Robin

I am a User Interface and User Experience (UI/UX) Designer with more than 8 years of working experience. Recently, I moved to Malaysia and started working as a product designer at StoreHub on a POS system that supports over 15,000 F&B and retail businesses in southeast asia. My responsibility includes research, user analysis, wireframes, design systems, high-fidelity prototypes, user testing with the end users, and submitting reports to the team.

I participated Certified Usability Analyst (CUA) program offered by Human Factors International (HFI) in Mumbai, India. I was invited by ATN News – Young Nite Show to talk on User Experience Design. My solely designed website got the Great User Experience 2017 Award by FinanceOnline. In 2020 I was awarded Best Performer of the Team by Bit Mascot Ltd.

I worked on both consumer-based solutions and enterprise applications.

Product including:

  • POS System
  • Trade Finance Application (Fintech software) powered by blockchain and distributed ledger technology
  • Live Chat Software
  • LMS (Learning Management System)
  • CMS (Content Management System)

Work Experience

StoreHub Sdn Bhd

Product Designer February 2012 - Current

Describe the end-to-end user experience on various products by collaborating with the product owner, product manager, and engineers. As a part of UX process conduct user research, competitor analysis, create user stories, personas, imporve IA, creating wireframe, prototype and testing with end users.

Result: Contributed to two mejor releases including integration of third-party food delivery system and product modification option.

Bit Mascot

Manager, UI/UX Designer February 2018 - February 2022

Working with the core team to create design style guide and interaction flow for a trade finance software (blockchain technology based).

Reviewed clients’ existing design. Creating user flow and onboarding process. Redesigned different modules for content management system, page builder and online billing software. Trained UX to other deisnger.

Result: Successfully converted complex flow into easy solution. Created guideline for interaction flow. Helped to create powerful style guide to maintain consistency over the team.

REVE Systems

Assit. Manager, UI/UX Designer Dec 2016 – Jan 2018

Solely responsible for redesign REVE Chat website. Introduced onboarding process for web app. Complete redesign of Chat window. Creating wireframes for team. Worked on Live Chat Applications, Click to call solution.

Result: Contributed in reducing bounce rate from website. Successfully designed both Andriod and iOS app. Introduced onboarding process to the web application. Designed easy integration process to third party app.

Aaroza Infotech Ltd

UI/UX Designer May 2015 - November 2015

Designing interface for marketing tools like Page builder, Heatmap Analytics etc. Designing web templates. Giving support to Front-end developer on CSS fixes.

Flyte Solutions Ltd

Web Designer February 2012 - April 2015

Creating visual design for websites, landing page and newsletter. Converting PSD to HTML5/WordPress, CSS bug fixing. Designing marketing material.

Licenses & Certifications

Certified Usability Analyst Courses

Human Factors International Issued on March 2018
Mumbai, India

Achievements

Great User Experience Award

Finances Online for REVE Chat Website Issued on 2017

Best Performer of the Team 2020

Bit Mascot Issued on 2020

Education

Jagannath University

Bachelor Of Business Administration (BBA) Year 2009 - 2013
Accounting & Information System

Skills and Tools

  • UX Design
  • UI Design
  • Web Design
  • Product Design
  • Wireframing
  • Prototyping
  • Usability Testing
  • Information Architecture
  • Web Applications
  • Agile Environment
  • Sketch
  • Figma
  • Adobe XD
  • InVision
  • Balsamiq
  • Miro (Real time board)
  • Aha (Road map software)
  • Confluence
  • Prezi (Visual Communications Software)