I’m MI Robin

I am a product designer based in Toronto, Canada with nearly a decade of expertise in software design and complex problem-solving.

My technical skills include expertise in user flow, information architecture, screen flows, wireframes, design systems, high-fidelity prototypes, and user testing, as well as intermediate-level proficiency in research, analysis, and customer journey mapping.

Throughout the past year, I held a position as a product designer at StoreHub, where I contributed to the development of a Point of Sale (POS) system that supports over 15,000 F&B and retail businesses in Southeast Asia. I contributed to some of the major releases including redesigning the dashboard experience to in-demand feature Engage (Automated SMS features), third-party integration, and onboarding.

Before that role, I was part of an agile team that built a trade finance application powered by Blockchain and distributed ledger technology, for 4 years.

For nearly a decade, I have been engaged in the development of both consumer-facing solutions and enterprise-grade applications.

Product including:

  • POS System
  • Trade Finance Application (Fintech software) powered by blockchain and distributed ledger technology
  • Live Chat Software
  • LMS (Learning Management System)
  • CMS (Content Management System)
MI Robin

Work Experience

StoreHub Sdn Bhd

Product Designer February 2022 - February 2023

Describe the end-to-end user experience on various products by collaborating with the product owner, product manager, and engineers. As a part of UX process conduct user research, competitor analysis, create user stories, personas, imporve IA, creating wireframe, prototype and testing with end users.

Result: Contributed to 3 major releases including integration of third-party food delivery system, product modification option and Personalised and Automated SMS called Engage.

Bit Mascot

Manager, UI/UX Designer February 2018 - February 2022

Working with the core team to create design style guide and interaction flow for a trade finance software (blockchain technology based).

Reviewed clients’ existing design. Creating user flow and onboarding process. Redesigned different modules for content management system, page builder and online billing software. Trained UX to other deisnger.

Result: Successfully converted complex flow into easy solution. Created guideline for interaction flow. Helped to create powerful style guide to maintain consistency over the team.

REVE Systems

Assit. Manager, UI/UX Designer Dec 2016 – Jan 2018

Solely responsible for redesign REVE Chat website. Introduced onboarding process for web app. Complete redesign of Chat window. Creating wireframes for team. Worked on Live Chat Applications, Click to call solution.

Result: Contributed in reducing bounce rate from website. Successfully designed both Andriod and iOS app. Introduced onboarding process to the web application. Designed easy integration process to third party app.

Aaroza Infotech Ltd

UI/UX Designer May 2015 - November 2015

Designing interface for marketing tools like Page builder, Heatmap Analytics etc. Designing web templates. Giving support to Front-end developer on CSS fixes.

Flyte Solutions Ltd

Web Designer February 2012 - April 2015

Creating visual design for websites, landing page and newsletter. Converting PSD to HTML5/WordPress, CSS bug fixing. Designing marketing material.

Licenses & Certifications

Certified Usability Analyst Courses

Human Factors International Issued on March 2018
Mumbai, India


Great User Experience Award

Finances Online for REVE Chat Website Issued on 2017

Best Performer of the Team 2020

Bit Mascot Issued on 2020


Jagannath University

Bachelor Of Business Administration (BBA) Year 2009 - 2013
Accounting & Information System

Skills and Tools

  • UX Design
  • UI Design
  • Web Design
  • Product Design
  • Wireframing
  • Prototyping
  • Usability Testing
  • Information Architecture
  • Web Applications
  • Agile Environment
  • Sketch
  • Figma
  • Adobe XD
  • InVision
  • Balsamiq
  • Miro (Real time board)
  • Aha (Road map software)
  • Confluence
  • Prezi (Visual Communications Software)